Social media allows your voice to be heard. When used correctly, computer mediated
communication can carry your message, or your business’s message, to people you never dream
would hear it. Sharing information online can reach an unlimited audience almost instantly, or
can be limited to reach only your target audience. Its versatility is astonishing.
Blogs and social media are perfect outlets to disseminate information. If you own a local
business and need to announce a change in location, or if you are a community member hosting
your first yard sale, building a network online will increase the likelihood that your important
announcement is heard.
Once you have posted your announcement, your audience can share it with other people they
know. Information will extend to people you might never have connected with otherwise. Social
media allows family, friends, clients, and even potential clients to receive information that would
be time consuming or costly to spread via paper or word of mouth.
These websites are not solely for marketing purposes, though. In some cases, social media has
been known to benefit its users emotionally. It can provide comfort and support during climactic
times in our lives. Engagement announcements or pictures of newborn family members can be
shared for followers to compliment and congratulate. Likewise, if a loved one passes away,
social media can be a channel to share that information quickly so that we can continue our
mourning in private. You can choose exactly how personal, or impersonal, you want your online
networking to be.
Social media offers a variety of tools and uses for businesses and individuals. Now, with a
plethora of platforms to choose from, there is a social media site that can fill a need for every
person. Whether you want to connect with clients, family, or anyone who will hear the message
you are trying to send, social media is the way to go.