We live in a world where connecting with our customers is easier and more effective than ever thanks to the power of social media.
With effective social media marketing, businesses can reach out to their customers to connect and build loyal customer relationships like never before.
According to Forbes, 92% of business in 2014 claimed social media was vital to marketing success. Some of the biggest benefits found included:
1. Increased Brand Recognition:
Every opportunity to increase visibility is valuable. Social media creates new channels for customer-brand connection. This makes your business easier and more accessible for new customers while at the same time increases familiarity and recognition with existing customers.
2. Improved Brand Loyalty:
The more positive social media you’re outputting, the more connected your customers feel to what’s going on in your business. This connection and familiarity creates a bond between the customer and your business that will make them more loyal to your brand specifically, even when in a thick pool of competitors.
3. More Opportunities to Convert:
Every blog post, picture shared, comment, link, and video is an opportunity for a customer reaction. Each reaction could lead to curiosity and therefore lead that customer to explore your brand and convert. Through social media you build a following and simultaneously access new, recent, and existing customers. Each customer interaction is a display of good faith to other potential customers. When someone wants to compliment you or brag on one of your products, the first tool they’ll use is social media. Every time your brand name is shared or one of your links is posted the more valuable you’ll appear to new customers and the more likely they’ll be to convert to you.
4. Decreased Marketing Costs:
According to Hubspot, 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic. Social media marketing is inexpensive and effective. When properly utilized, it will drive down your marketing expenses tremendously.
5. Increased Search Engine Rankings:
In order to capture relevant traffic from search engines, you must keep blogs regularly updated and use social media presence to your advantage. Being active on social media could act as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy.
Overall, social media marketing creates a “richer customer experience.” It’s a communication channel for businesses just like emails or phone calls. Every interaction you have is an opportunity to publicly demonstrate what your company is all about and therefore enrich your relationship with your customers. With CMC Social Marketing, we will work with you and your budget to create a customized social media plan that meets all of your needs. Start building and growing your brand NOW and reap the benefits and rewards SOONER!